About Us

We’re a challenger who wants to transform the world of business analytics.  Value Science was founded by David Homan, who has twenty years experience in marketing, research and analytics across a portfolio of Fortune 500 companies.

After spending ten years in consulting with a leading analytics agency, David setup Value Science to provide more customised analytic solutions, developed and delivered on a partnership basis.

We’re a new business – and we're growing fast.  We're part of New Frontiers - an Enterprise Ireland program for entrepreneur development. 

Our Mission

Partnering with clients to develop and deliver advanced analytic solutions to improve business performance - from the insight out

Our values


We love what we do, and that comes across in how we do it.  We believe in the power of positive thinking, and that analytics doesn't just improve business performance, it improves us as marketing professionals.  And its fun!


We partner with clients - in the purest sense.  We focus on a smaller number of bigger relationships, and we're in it for the long term.


We start with the client requirements and business questions, and design an analytic solution around that.  We don't sell products, we develop custom solutions.

What we do

Marketing Mix Modelling


Measuring the effectiveness and efficiency of each element of the marketing mix.  Actionable insights to increase sales, market share, and marketing ROI

Price and Promotion


Deep dive into pricing strategy (absolute price point, relative price interactions, thresholds ...) and promotional performance (by retailer, product, mechanic ...)

Product and Assortment


Statistical analysis of product quality to enable a clean read of marketing effectiveness.  Assortment optimisation based on volume, value, profit ...

Forecasting and Optimisation


From high level target alignment to detailed marketing plan simulation and optimisation.  Typical marketing ROI improvement of 30-40%

Sales Force Effectiveness


Quantification of the direct and indirect impacts of sales visits to influencer channels, e.g. doctors.  Optimisation based on visit focus, coverage, frequency ...

Analytic Program Design


Interested in analytics but don't where to start?  We can help with everything from objective setting to data assessment to change management

Industry experience

Food and Beverage


Extensive experience at Global and European level across a range of clients and categories including Alcoholic Beverages, Frozen Foods ...

Personal Care


Extensive experience at Global and European level across a range of clients and categories including Oral Care, Baby Care ...



Fashion experience with leading European retailer, covering marketing mix modelling, price and promotion, omni-channel strategy ...



European experience with leading financial services processor, strategic consulting experience within retail banking



European experience covering prescription products within Oral Care, Analgesics ...

You could be next!


We love learning about new industries and answering new business questions.  Reach out to see how we can help!

Client feedback


Leona Daly, Head of Consumer and Market Intelligence at Heineken Ireland

 Our work with David Homan and the Value Science team has had an impressive impact on our business and I highly recommend them. 

David is true strategic partner with invaluable experience and expertise in his field. He looks beyond the brief, taking a holistic and long term view of your business issue. He is both tenacious and output focused and will propose innovative and sustainable solutions to ensure the project is delivered to the highest standard and boundaries are pushed,ensuring excellent execution. 

Value Science have worked cross functionally in an agile manner that allows us to ensure outputs and insights reach all areas of the organisation embedding as quickly as possible. They demonstrate a unique flexibility and an ability to work with our evolving business needs adding value as and when it is required most. 

Alan Graham, Managing Director DCC at Fexco Payments

 David is one of those rare breed of insight guys who are equally at home on the analytics side as they are on the creative side. He's got a real ability to break down and simplify even the most complex of business challenges whilst ruthlessly keeping the customer at the centre of his analysis. 

Join us

We're hiring!  We’re not just looking for people with skills and experience, we’re looking for people with ideas – who want to make a real difference helping some of the biggest brands in the world transform their business model based on the insights you uncover.    

Sound like you?  We’d love to hear from you. 

Our Industry Partners


Contact Us

Drop us a line!

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Value Science Ltd

Media Cube, Institute of Art, Design & Technology, Kill Avenue, Dún Laoghaire, Co. Dublin, Ireland

086 600 1951