What we do
Marketing Mix Modelling
Measuring the effectiveness and efficiency of each element of the marketing mix. Actionable insights to increase sales, market share, and marketing ROI
Price and Promotion
Deep dive into pricing strategy (absolute price point, relative price interactions, thresholds ...) and promotional performance (by retailer, product, mechanic ...)
Product and Assortment
Statistical analysis of product quality to enable a clean read of marketing effectiveness. Assortment optimisation based on volume, value, profit ...
Forecasting and Optimisation
From high level target alignment to detailed marketing plan simulation and optimisation. Typical marketing ROI improvement of 30-40%
Sales Force Effectiveness
Quantification of the direct and indirect impacts of sales visits to influencer channels, e.g. doctors. Optimisation based on visit focus, coverage, frequency ...
Analytic Program Design
Interested in analytics but don't where to start? We can help with everything from objective setting to data assessment to change management
Industry experience
Food and Beverage
Extensive experience at Global and European level across a range of clients and categories including Alcoholic Beverages, Frozen Foods ...
Personal Care
Extensive experience at Global and European level across a range of clients and categories including Oral Care, Baby Care ...
Retail
Fashion experience with leading European retailer, covering marketing mix modelling, price and promotion, omni-channel strategy ...
Financial
European experience with leading financial services processor, strategic consulting experience within retail banking
Pharma
European experience covering prescription products within Oral Care, Analgesics ...
You could be next!
We love learning about new industries and answering new business questions. Reach out to see how we can help!
Client feedback
Leona Daly, Head of Consumer and Market Intelligence at Heineken Ireland
Our work with David Homan and the Value Science team has had an impressive impact on our business and I highly recommend them.
David is true strategic partner with invaluable experience and expertise in his field. He looks beyond the brief, taking a holistic and long term view of your business issue. He is both tenacious and output focused and will propose innovative and sustainable solutions to ensure the project is delivered to the highest standard and boundaries are pushed,ensuring excellent execution.
Value Science have worked cross functionally in an agile manner that allows us to ensure outputs and insights reach all areas of the organisation embedding as quickly as possible. They demonstrate a unique flexibility and an ability to work with our evolving business needs adding value as and when it is required most.
Alan Graham, Managing Director DCC at Fexco Payments
David is one of those rare breed of insight guys who are equally at home on the analytics side as they are on the creative side. He's got a real ability to break down and simplify even the most complex of business challenges whilst ruthlessly keeping the customer at the centre of his analysis.
Our Industry Partners
